In the event you ask any Amazon vendor who has been on the platform for any prolonged period of time what instruments they use, you may discover a widespread denominator. Keepa.
I polled my viewers of 55,000 Amazon sellers over at FBA In the present day and here’s what they indicated as an important software program they pay for.
It is no secret, Keepa is without doubt one of the most useful instruments that Amazon sellers have at their disposal.
The unhealthy information (properly, excellent news for you because you’re clearly desirous about studying extra) is that most sellers are barely scratching the floor of Keepa and what it will possibly do for his or her companies.
Now, Keepa is way too sturdy and have wealthy for me to cowl in depth on this article, however I will present fast overview of what it’s, the way it works and the way Amazon sellers use it.
I promise that by the top of this text, you may both set up it for the primary time or go away with a brand new discovered pleasure for what you are able to do with it.
What Is Keepa?
Keepa is a a large database of actual time Amazon data.
At the moment, they’re monitoring over 3.1 billion objects throughout 12 Amazon marketplaces.
It tracks issues like…
- Gross sales rank
- Supply totals
- Purchase field value
- Critiques and rankings
- Itemizing inventory
- Common variety of drops per thirty days
- And extra
Keepa is a novel program as a result of it is not explicitly marketed as a software for Amazon sellers. In truth, lots of the Keepa customers are literally simply common Amazon prospects who need to discover nice offers.
Keepa shares all this data in a number of methods.
They provide an online primarily based utility, a Chrome extension that gives historical past graphs on Amazon.com product pages and a cellular app.
Essentially the most helpful perform for the typical Amazon vendor is the Chrome extension and the power to view deep analytics of every merchandise gross sales and value historical past. The cellular app is simply, meh. It is best when it is paired with different third get together scouting software program like Scanpower or Scoutify.
I’m writing this text on “my day without work,” and I wished to have enjoyable with it. So I’ve come it with slightly personification of Keepa to finest clarify it.
The center of Keepa is its information. These 3.1 billion information factors which are up to date hourly. Like a coronary heart, it is all the time pumping updated data on billions of merchandise on Amazon.
Nonetheless, information alone is meaningless. It is the power to research the info that gives sellers and deal seekers with precise worth.
So, the mind of Keepa is its filters and graphs. We’re in a position to arrange filters to view the metrics over time which are most vital to us.
Right here is an instance of a Keepa graph that would seem on a well-liked Amazon ASIN.
How Keepa Really Helps Sellers
What does all of this truly imply although for you when it comes to making more cash?
Keepa will assist Amazon sellers within the following methods.
#1 Make Higher Pricing Choices
Keepa exhibits us the purchase field historical past for the lifetime of a product. This lets us extra precisely predict what costs our objects will promote at going ahead.
Within the graph above, we will see precisely what the purchase field was throughout the earlier 3 months. That is way more helpful than figuring out simply the present purchase field value as a result of it could or might not be reflective of the value we will count on after we be part of the itemizing.
This helps us keep away from expensive shopping for errors when objects find yourself promoting for costs far decrease than we initially predicted when sourcing.
#2 Perceive Your Competitors
Keepa exhibits us vital insights into our rivals. The most important of which is Amazon.
Within the graph beneath, we will see that Amazon is sharing the purchase field with third get together FBA sellers. That is nice to know earlier than making any shopping for something to promote.
We are able to see…
- What number of presents there are and have been over time
- Whether or not or not Amazon is on the itemizing and in the event that they exit of inventory
- If Amazon is sharing the purchase field when they’re in inventory
- How usually the value drops per thirty days
All of those may help us guarantee we haven’t got our costs tank or want to have interaction within the dreaded race to the underside.
#3 Predict Gross sales Velocity (How Many to Purchase)
Keepa exhibits us gross sales rank historical past for classes and sub classes. These fluctuations throughout the historical past graph tell us if an merchandise is promoting or not and what gross sales tendencies shall be going ahead.
We are able to see information unfold out over varied time frames as properly to get a extra holistic view of how an merchandise is performing.
#4 Discover Amazon to Amazon Flips
An Amazon to Amazon flip is after we purchase a product on Amazon and promote it again on Amazon at a better value.
Keepa’s internet utility exhibits us offers that we will filter to search out the absolute best flips.
Listed below are the methods Keepa may help us discover Amazon to Amazon flips.
- The offers web page exhibits us objects which have dropped dramatically lately
- The product monitoring web page permits us to set “deal traps” to search out objects at costs we will make a revenue on.
- It exhibits us if Amazon goes out of inventory (a requriement for Amazon to Amazon flips).
#5 Spy on Opponents
Keepa permits us to view high sellers and their presents. By itself, this function may not appear extremely helpful, however while you combine the export function with a 3rd get together product sourcing software like Tactical Arbitrage, it turns into apparent why that is so cool.
In contrast to Keepa, Tactical Arbitrage is a software that helps us discover third get together sources to buy objects from. We are able to use what known as a reverse search and add bulk lists of ASINs and discover sources for them from 900+ third get together web sites.
Once more, except for Amazon to Amazon flips and eBay to Amazon flips, Keepa is just not a software for locating sources of merchandise to promote. Nonetheless, it pairs very properly with different instruments that do discover sources for you.
One of the simplest ways to elucidate Keepa as utterly as potential in a weblog submit is to reply some widespread questions. So, listed here are those I’ve seen probably the most usually.
Is Keepa Only for On-line Arbitrage?
Is Keepa Free?
Keepa was free for a really very long time. There’s nonetheless a free plan, however vital options have been put behind a pay wall now that prices 19€/month (which just below $19 for my US buddies).
Expanded performance on the premium Keepa subscription consists of…
- Interactive Gross sales Rank historical past graphs
- Interactive Purchase Field value historical past graphs
- Interactive eBay value historical past graphs
- Interactive Supply Depend and Evaluate/Score historical past graphs
- Primary entry to the API with 5 token/min
- Value improve monitoring
The free plan will get you about 50% of the performance you want, however the paid plan is completely price it.
Does Keepa Present How Many Items Are Promoting?
Keepa would not explicitly present what number of items are promoting. We use the gross sales rank graphs to deduce this data.
Drops in gross sales rank point out a sale (normally, however not all the time).
For instance, the graph beneath means that the merchandise bought round 17:00.
Merchandise like RevSeller, Vendor Amp, Jungle Scout and Helium 10 all provide their very own gross sales estimates of their apps, however none of them are completely correct. They’ve their very own algorithms, however they should not be handled because the gospel fact.
How you can Grasp Keepa
That is the mile excessive overview of Keepa.
To really grasp it, you have to to make use of it usually and study as you go. Nonetheless, if you wish to dramatically lower the training curve, I extremely suggest trying out Keepa Academy.
It is a course taught by on-line arbitrage knowledgeable Chris Grant that goes via each single aspect of Keepa and the way we will use it to earn more money on Amazon.