▷ 7 CRIPPLING AMAZON FBA MISTAKES That Can Wreck Amazon Sellers in 2022

If you have not offered your first merchandise on Amazon, congratulations! I’m about that can assist you keep away from some huge Amazon FBA errors.

For my seasoned sellers, do not be offended should you’re responsible of among the frequent errors I’m about to say. They’re rooted in logic and most sellers do not realize that till they’ve skilled them firsthand. Which means after losing time, cash and their account well being! So, concentrate.

Oh, and the explanation I learn about these enterprise killing beliefs is as a result of I had most of them myself again after I began promoting on Amazon two years in the past.

I imagine I’ll have stated a few of these issues verbatim…

#1 “It makes $1, seize it!”

Why not make a free buck? Nicely, it is not that easy. 

If it actually labored that manner, there’s nothing incorrect with $1 (or any small quantity), nevertheless it would not all the time.

If you depart simply $1 of wiggle room, you are setting your self up for failure.

I’m saying “$1”, however this refers to any small quantity that leaves no room for value adjustments.

The common vendor (in my expertise) will not take lower than a affordable estimate of $3 per merchandise revenue. Every vendor is completely different and their shopping for minimums are based mostly on their out there capital and tolerance for threat.

lot can change from the time of buy to processing to the precise sale.

There are different flaws on this logic. Every time that you simply determine to spend your cash on a low revenue merchandise, you might be:

    • Costs tank usually and the $1 revenue is often misplaced and dips to the damaging vary.
    • Tying up your capital. You might spend your cash (theoretically) on greater incomes gadgets.
    • Risking your account well being for low return. Each time you promote a product, you’re taking on the hassles that include that product. Do you need to take care of the chance of damaging suggestions on merchandise that are not making you any critical cash?
    • Doubtless spending greater than $1 price of your time on prepping. Most prep firms cost round, you guessed it, $1 for fundamental dealing with. The $1 revenue can’t respect the worth of your time and can trigger you working laborious with little to indicate for it.

So, does that greenback nonetheless appear so attractive? Most likely not.

#2 “I purchased it from a retail retailer, so I can belief that it is genuine.”

Authenticity is within the purchaser’s eye.

There are a number of components that will lead a purchaser to imagine an merchandise is inauthentic. Sure, many genuine merchandise are wrongfully marked as “inauthentic” or “pretend” however they’re usually rooted in high quality errors.

  • Lacking tags on clothes gadgets.
  • Unusual packaging that does not match what they’ve seen elsewhere.
  • Damages to the product that we won’t see.
  • Failing to promptly reply to inquiries.

Unprofessionalism is a purple flag for counterfeit.

Wish to cut back your threat of unmerited inauthenticity claims? Be immediate and courteous to your consumers if they’ve questions in regards to the merchandise they obtained. Counterfeiters usually are not identified for being accessible to their consumers. Displaying that you simply care and can be found will cut back your threat of damaging claims tremendously.

Many consumers make claims out of frustration or as retaliation for you not replying to them. Most consumers are affordable and can let you clarify your self and your product earlier than escalating to Amazon.

Additionally, retailers are on the similar threat Amazon sellers are with purchaser scams like changing counterfeited items instead of genuine ones and returning them. This can be a type of “product laundering” (I’ll have made that up, however I see it so much).

On the finish of the day, it’s your duty to examine your merchandise for authenticity. Except an merchandise is totally sealed in tamper proof packaging, examine it. Regardless of the place you acquire it from.

Or, do not, odds are you may be fantastic, however at scale and over time, you might be taking part in a dangerous recreation. I noticed sellers every week throughout my time at EGrowth Companions who had been suspended for inauthentic claims from merchandise they bought at locations like Ross, Marshall’s, TJ Maxx, Nike Shops, Walmart and extra generally sourced retailers.

#3 “There are two listings. I’ll checklist in opposition to the one with a greater value or higher gross sales rank.”

Improper. You checklist in opposition to the right itemizing.

Which is that? The older one is 9 instances out of 10.

Promoting in opposition to a extra “favorable” itemizing is setting your self up for failure.

Do not let your self turn out to be blinded by alternative and neglect there are guidelines to comply with. Failure to comply with the foundations could imply you may lose the privilege of being part of {the marketplace}.

It ought to go with out saying, however by no means create a brand new itemizing for a product to keep away from competitors with one other. That may be a recipe for catastrophe.

#4 “The itemizing description matches what I’ve. Who cares if the image is not precisely the identical.”

The client cares, huge time.

Even should you did not make an inaccurate itemizing, should you checklist in opposition to it, you are simply as accountable for any complaints you obtain as they’re.

So, does this imply you possibly can’t do something with this?

No, if the lead is promising sufficient, and also you perceive what the itemizing is meant to be, you possibly can contact vendor assist and work to get the itemizing up to date appropriately.

Now, you’ve a superb alternative, and you’ve got finished your half in cleansing up {the marketplace}.

Congratulations! Pat your self on the again, you have earned it.

#5 “This gross sales rank is nice, and it meets my revenue minimums, so it is going to be a superb purchase.”

These options are PART of all good leads, sure, however they don’t seem to be the one issues to take a look at.

Like how infants are folks, however not all individuals are infants. Nice leads have good gross sales ranks and meet your minimums, however not all merchandise with good gross sales ranks that meet your minimums are nice leads.

Why? As a result of gross sales rank is not an ideal instrument for forecasting gross sales velocity.

Gross sales rank is a snapshot in time, so the present rank could also be a results of a latest issue.

  • The rank could replicate a lower cost. An merchandise promoting 10 per day at $15 is not going to promote 10 per day at $30 (all issues being equal).
  • The rank could replicate a seasonal buy.
  • The rank could replicate a big single buy.

So, how will you inform what is nice? Keepa or CamelCamelCamel. All good scouting software program ought to have straightforward integration with these websites.

#6 “Why would I assist one other vendor? They’re my competitors…That’s going to harm my enterprise.”

That is such an unlucky mindset. As a substitute of hiding your secrets and techniques (that are probably much less secretive than you assume), attempt to give attention to symbiosis.

2016 12 03 12 04 15

Through Google 

When in comparison with sellers who search symbiotic relationships and undertake an “abundance mentality,” lone wolf sellers will expertise:

  1. Slower development
  2. A lonelier journey to the highest

Sure, your avoidance of others is definitely going to harm your small business in the long term!

Easy methods to Share Info Do’s and Don’ts

DO: Discover sellers who you belief and know have sound character.

DON’T: Work with any and everybody you come throughout. You will be selective.

DO: Share leads privately.

DON’T: Put up leads in massive open boards. These will trigger chaos and isn’t appreciated by most communities.

DO: Share arbitrage leads.

DON’T: Collude on pricing or ever log-into one another’s accounts.

7. “These (widgets) aren’t promoting, however I can not decrease the value or I will lose cash.”

You do not cry over spilled milk

Oh candy economics, how I really like thee. This can be a traditional case of “sunk prices.”

I spent seven years in school and walked away with a level in economics, so you possibly can wager I’ll get my cash’s price and tie my posts into it!

Chances are you’ll know this idea higher by the saying, “you do not cry over spilled milk.” Though we prefer to assume we’re rational beings who make logical choices most of the time, the sunk price fallacy exhibits up so much and makes us look very silly.


Whilst you by no means make a purchase order planning on dropping cash, it’s essential open your self to “dropping” cash by decreasing your costs when you understand:

  1. The product is not going to promote at what you anticipated quickly.
  2. That you must get your capital again to reinvest.

If a product is not going to promote, it is not going to promote. Leaving an merchandise in inventory at an unrealistic value is costing you in storage, however tying up your treasured capital!

Reduce your losses, regroup and reinvest the cash into higher leads. Good Amazon sellers know once they have made unhealthy buys and so they repair them promptly.

I am Christian Nnakuzierem Alozie (Kris Kuzie Alozie). A native of Eziama Nneato in Umunneochi LGA, Abia State, Nigeria. I am an inspirational writer and a motivational speaker. And above all, a lover of charity.

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