Micropayments for content material | Seth’s Weblog

This can be a drawback that comes up yearly or two, however nobody has carried out a helpful resolution but.

Promoting is a surprisingly unhealthy manner for a tradition to pay for content material, as a result of the sort of content material that will get rewarded is commonly dumbed down for a big viewers or is optimized for a small viewers of individuals keen to purchase one thing that makes a revenue.

It’s additionally inefficient, as advertisers can’t know upfront what’s going to work, and creators get a really small share of the advert spend.

An alternate is to pay for what you get, the best way we deal with carrots, baseballs and clarinets. As an alternative of shopping for a baseball, although, you’re shopping for an opportunity to observe a video.

Micropayments are a system the place you pay a penny or a nickel or a greenback for a bit of content material.

It introduces two sorts of friction, although:

  1. There must be a tech system that may successfully transfer tiny quantities of cash round.
  2. As a reader/shopper of content material, you could continually make choices about what’s “value it.”

About thirty years in the past, I described a easy resolution to each issues:

For $25 you should buy a content material passport. It’s accessible for buy on any web site that’s a part of the content material community, and also you want one to learn the content material on their web site. The location that sells it to you will get $10 in fee for promoting it to you.

It retains observe of each member web site you go to (that’s very easy now, with a cookie). After which the coordinator of the system allocates, on a proportion foundation, $10 to the websites you go to. It’s all gonna go someplace, whether or not you go to one web site or a thousand. There’s no friction, as a result of it’s a buffet, similar to it’s now. Learn all you need, no advertisements, no hassles.

The websites that get visited probably the most get probably the most combination cash from the month-to-month distributions of royalties.

Every web site has an incentive to promote a whole lot of passports (the fee is critical) and the coordinator of the community is making 25% as nicely.

It’s actually clear who the client is (the reader) and it’s simple for any web site to hitch the community. Aligned incentives, a easy and resilient resolution.

Have enjoyable. (PS that is unrelated to yesterday’s submit about federations, only a coincidence.)

I am Christian Nnakuzierem Alozie (Kris Kuzie Alozie). A native of Eziama Nneato in Umunneochi LGA, Abia State, Nigeria. I am an inspirational writer and a motivational speaker. And above all, a lover of charity.

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