It might sound counterintuitive, nevertheless it’s vital to embrace procrastination as a part of your writing course of.
Ann Handley is a digital advertising pioneer, author and speaker targeted on inspiring companies worldwide to raise their advertising. This week, she chats with On Your Phrases host Erin King about embracing the struggles of writing and advertising whereas staying true to your private model.
Many people wait to begin writing till situations are good, however considering that means usually prevents us from writing in any respect. As Handley argues, not solely will situations by no means be good, no matter you write will at all times have flaws you remorse later—and that’s OK. To get our work into the world, we’ve to be keen to maneuver on and settle for that getting issues completed is healthier than getting them completed to perfection. Handley continues on to debate pathological empathy, why you must discover a writing companion and the significance of discovering the voice of your private model earlier than the visuals.
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