Welcome again to the SDAD podcast, and this week we’ve the wonderful Ela Mazur – an introverted Instagram knowledgeable explaining methods to do Instagram RIGHT in 2022.
Hearken to at this time’s podcast for actionable steps for rising and creating content material on Instagram and Tiktok, and methods to present up as your genuine self!
WHO IS ELA MAZUR?
I’m at the moment in my fourth yr of enterprise, and it’s been a bumpy trip (like each entrepreneur on the planet!)
At college, I studied public relations and advertising and marketing with vogue design, which is what impressed me to begin my first enterprise with my finest pal.
We arrange a swimwear/activewear label known as Ela and Jackson, and it’s the place I put every little thing I had realized at uni into apply.
The corporate did rather well for a very long time, however as Covid hit, we knew it was time to press pause and decelerate.
I then moved to Adelaide from Perth, and began working for an organization serving to out with socials and creating content material. I cherished it till I realised it was fairly a poisonous office and finally misplaced my job.
It was then that my pal pushed me in the appropriate course to begin a social media enterprise of my very own.
How did you uncover that Instagram could be your jam?
I discovered Instagram a lot enjoyable once I began my first enterprise. Nevertheless, that was 7-8 years in the past, and Instagram was very totally different again then!
Instagram was straightforward. You posted a photograph, acquired a load of likes, spent hardly any time on the platform, labored with a number of influencers and the gross sales would simply roll in.
However having the enterprise and a group on-line, filled with like-minded girls who had been wonderful model advocates, was simply so wonderful to observe.
It was loopy how a free platform like Instagram may assist two aspiring vogue designers like us to create a enterprise.
As enterprise house owners, what ought to we be doing proper now on social media?
Engagement is low throughout the board. Don’t let this put you off, and don’t permit your self to assume you’re doing something improper.
Instagram has advanced and altered a lot, and the best way we’re utilizing the platform is so totally different (even in comparison with 6 months in the past).
Now we open the platform and may select from DMs, tales, reels, feed, and purchasing – there are such a lot of choices!
Engagement is decrease as a result of everyone seems to be utilizing a special a part of the app.
Whereas on Tiktok, it’s only one feed. One possibility. That’s why engagement might be greater.
Personally, I’ve much less of a method on Tiktok, and simply submit once I really feel prefer it. However it will differ with who you ask, as some individuals nonetheless prefer to have a content material plan.
What ought to we be specializing in as enterprise house owners?
That is actually depending on every particular person enterprise.
Some purchasers have reel methods, and it really works, however for some it doesn’t.
My recommendation is to stay at one thing for 4 weeks. Take a look at out new content material. Create a combination of concepts and see what provides you the perfect outcomes.
The trick is to all the time deal with your content material such as you’re testing it.
This fashion, you gained’t get upset whenever you don’t get the end result you’re hoping for!
However simply bear in mind, even the content material that may not have had the perfect engagement, may get the perfect conversions for gross sales. And that’s what issues!
In case your views are much less, this is likely to be as a result of your content material is aimed toward a particular individual. This can then result in extra conversions.
Is it in regards to the amount or high quality of posts?
The reply to this query will differ between each social media administration, however my recommendation is the next:
Choose a lot of posts which you could be in line with.
Make a plan. Then you may all the time improve that.
For instance, begin with 3x posts per week. Then if that goes effectively for 4 weeks, improve it to 4x posts per week.
That is the best method to improve your posts with out overwhelming your self.
Don’t burn out and hate Instagram!
My magic quantity is 3-5 posts per week. It really works for me, and I can persist with that and nonetheless get outcomes!
How to consider new content material
A great technique to begin with is to consider your targets for the month and work backwards.
For instance – do you could have a masterclass to promote? Or a brand new course?
If what your supply is, you’re going to have the ability to notice your viewers’s ache factors and create content material from there.
When doing 3x posts per week, you may combine up your content material to advertise your supply.
In case you give attention to reel content material, you may repurpose that right into a caption, graphic, story or stay. It’s one concept that may be damaged up into several types of content material.
How do you promote on Instagram?
Tales are the place I promote probably the most, as they’re directed to the people who find themselves already involved in my content material.
However, you may also promote via any submit with a CTA (name to motion).
In my tales, I have a tendency to speak to the digicam (which I struggled with at first). But when I’ve hook, give some suggestions, then embody a name to motion, I’ve the perfect conversions.
Or do that on a submit. Ask your viewers; do you could have this downside? Would you like some suggestions? Right here’s 1, 2, 3… then embody a ballot. Anybody who selects sure they need extra, slide into their DMs!
Instagram is all about group and connections. All of it occurs within the DMs.
To me, feed posts are for brand new individuals and a brand new viewers.
My tales are for the group that’s already there.
I additionally hate hashtags…however they do work! Nevertheless, they’re NOT the be all and finish all.
Instagram says to formally use 5 hashtags, however this once more varies with each social media supervisor you speak to.
Instagram has acknowledged that hashtags work as search engine optimisation, so that they’re the easiest way in your viewers to search out you in the event that they seek for one thing.
Do ratio of testing over a number of weeks. Attempt with and with out hashtags. Attempt utilizing 5, 10 or 30. See what’s the best technique for you and your small business.
Take into consideration what your key phrases are in your very best shopper, and ensure you use them in your submit.
Oh, and ensure your hashtags really relate to what you might be speaking about!
What’s your number one tip for an introvert to indicate up on Instagram shops?
It has by no means been pure to me, and I first began out with my pal on Snapchat.
After I labored in company, I used to cringe at individuals doing what I do as a result of it was one thing I believed I may by no means do.
So I began small. And once I moved to a brand new metropolis, I began sharing small issues about my life to maintain up my connections again residence. That is what spurred me on to do extra speaking tales (plus the very fact I didn’t know anybody in Adelaide!)
There will likely be folks that get in your head.
Ones you don’t need your tales or judging you. Mute them! Don’t permit them to see your tales.
In case you’re simply beginning out, you could possibly even simply submit to shut pals and a small group of individuals.
Do we have to dance and level on reels?
No! Simply by creating reels, you might be pushing your self out of your consolation zone.
Begin small by speaking to the digicam.
Use a trending tune and do a voice-over.
For the time being, it’s all about unique audio. This implies unique content material is doing higher than trending sounds, making your reels extra genuine to you.
Thanks a lot for becoming a member of me at this time Ela! A podcast filled with worth with actionable steps to implement in your biz’s Instagram at this time.
Ela has kindly gifted our listeners 50% off her Instagram to Enterprise course, so make sure you verify her out over on @elamazurcreative!