Familiarity Heuristic — Scott Miker


Constructing new methods and habits to switch outdated ones is difficult. There are a lot of explanation why this happens.

One cause relies on the Familiarity Heuristic. It is a bias in direction of the acquainted. Once we choose one thing, whether it is acquainted, we rank it greater than whether it is novel.

Generally we wish one thing new and distinctive. Possibly we crave the distinctive new automobile. Or we wish to go to the unique location for trip.

However usually, we’re biased in direction of what’s acquainted. With regards to constructing new routines, we regularly crave our current, comfy routines.

This doesn’t imply we don’t wish to change. We do. We would like the rewards that come from altering our habits. However wanting it’s totally different than aligning your behaviors to do it. Motion is far more connected to the acquainted.

That is the primary cause that habits kind. As a substitute of discovering new roads to journey on a regular basis, we persist with those we all know. Then, we will traverse the world by means of unconscious motion.

Familiarity bias is important to kind these habits and routines in life. We want this to assist us develop consistency which interprets to automation in our ideas and actions.

That is vital to kind a behavior and vital to maintain a behavior. It’s the cause we aren’t continually forming novel habits on a regular basis. We possible drive a automobile in a similar way as we did 5 years in the past. We possible get up and prepare for work in the same method. We even brush our enamel the identical as we did 10 years in the past.

As soon as these patterns of motion are shaped, they stick. We are able to use familiarity bias to assist us preserve going with habits we need.

We want to have the ability to get previous it once we make a aware effort to alter. That is why the methods and habits strategy to enchancment shines. We begin small to keep away from the pure resistance that comes when one thing comfy modifications.

The small quantity we do or the tiny change that’s made doesn’t set off our bias to start out pushing in opposition to our efforts. It slides beneath the radar.

As we start this new routine, we will slowly enhance the quantity. It permits the brand new routine to grow to be the acquainted. As we add extra to it and proceed it for the long-term, it turns into increasingly more secure.

Stability will reinforce the brand new routine as a well-recognized, comfy sample. The familiarity bias will begin to defend the conduct as a substitute of resisting it.

This kinds the muse on which to maintain including extra. It offers us a template for efficient change so we will use it each time we have to appropriate one thing in our life. It’ll present a blueprint to success by means of behavior formation and continuation.


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