Focus to Win


Anybody can say no to unhealthy concepts, however solely a centered individual can say no to good concepts. Focus is about saying no.

When speaking about one of many greatest classes he discovered from Steve Jobs, Jonny Ive mentioned it was focus.

This sounds actually simplistic, nevertheless it nonetheless shocks me how few individuals really observe this, and it’s a battle to observe, however is that this situation of focus.

Jobs was probably the most centered individual on this planet.

Focus isn’t a lightweight swap you may activate and off everytime you need to. It’s one thing you must observe day by day.

Focus is just not the form of factor you aspire to … otherwise you determine on Monday. It’s one thing you do each minute.

Jobs would usually take a look at individuals, asking them, “what number of issues have you ever mentioned no to?” Ive was as much as the duty of answering, solely he didn’t imply it, and Jobs learn proper by him.

I’d have these sacrificial issues, as a result of I wished to be very sincere about it. And so I’d say, “Nicely, I mentioned no to this and no to that.” However he knew that I wasn’t vaguely all for doing these issues anyway, so there was no actual sacrifice.

What focus means is saying no to one thing that you simply, with each bone in your physique, you suppose is an exceptional thought and also you get up enthusiastic about it, however you say no to it since you’re specializing in one thing else.

A world with plentiful alternatives encourages poverty of dedication. And with out dedication, you may’t have focus.

Filtering with Focus

The tendency of individuals and organizations is to lose focus. So one method to determine excellent individuals is by their potential to commit and give attention to one thing for a protracted time period.

The one individuals you need to rent are centered ones. The one opponents you need to fear about are the centered ones.

Folks naturally lose focus after they neglect that focus means saying no to good alternatives and good individuals. Common concepts are in all places, and so they attempt to pull you in. The extra profitable you might be, the extra individuals will need to work with you. In the event you begin saying sure to common concepts, you rapidly lose the house and time it’s worthwhile to execute on nice ones.

Organizations lose focus in some ways, however the one which causes probably the most injury is paperwork. A corporation the place committees make selections will all the time find yourself shedding focus. When a company loses focus, it opens the door to opponents who can focus.

Focus is difficult, and since it’s laborious, it additionally creates a hidden place to search out alternatives.

Discovering Concepts

Since focus requires saying no, it additionally implies that actually sensible individuals and powerful opponents are saying no to essentially good concepts.

In the event you’re an individual looking for your manner in a company, it’s value enthusiastic about probably the most centered individuals round you and the most effective thought they’re not engaged on. Whereas they may not say it straight, they’ll depart clues.

In the event you’re an organization, it’s value enthusiastic about what your strongest competitors is just not doing. You’ll be able to usually determine this out by interviewing sensible centered individuals from one other firm.

Power into Outcomes

In the event you go searching, you’ll discover the individuals and organizations transferring the quickest are the centered ones. Not solely do they give attention to a number of concepts, however throughout the scope of these concepts, they can give attention to the important thing variables.

Figuring out the variables that matter comes with focus. If you decide to residing in an issue, you perceive issues about it that the vacationer can’t.

Focus turns vitality into outcomes. Why would you spend any time in your fifth most essential thought? All the vitality that goes towards something that isn’t a very powerful factor comes on the expense of a very powerful factor.

Slim the main target. Increase the usual. And set your self aside.

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  • Jonny Ive interview (
  • Interview with Michael Lombardi – on how the New England Patriots solely centered on 8 groups as a result of the tradition and give attention to the opposite groups simply wasn’t there.
  • Then when trying to find extra on this I discovered a few of Paul Graham’s ideas, particularly this one ( Naval additionally mentioned one thing related (


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