On this episode, I’m sharing learn how to create binge-able content material to your viewers with out feeling overwhelmed and like it’s essential to nap for the following 5 enterprise days.
I dive into:
- Creating content material for the proper individuals
- The three important pillars of content material
- Don’t fear about giving all of it away without cost
- Creating content material that energizes you
- Mastering a content material platform
- Ideas for avoiding the introvert hangover
Be part of the Cozy Enterprise Academy
Take a look at my Course Creation Masterclass
Join with Mia on Instagram @miabrox
If you happen to cherished the episode, you’ll want to go away a evaluate and share this episode together with your introverted enterprise besties or somebody you assume wants it of their life. ?
Why it’s essential to create content material
Creating content material goes hand in hand with constructing an viewers. As entrepreneurs, we actually can’t escape it.
Creating content material is the way you construct an viewers.
These days, it’s onerous to construct a profitable on-line enterprise with out creating content material.
The purpose of content material
To draw the best individuals into your world.
To construct a neighborhood.
To construct a relationship with that neighborhood.
To make sparks fly.
To construct on the know-like-trust issue.
To supply worth.
To present your viewers outcomes forward of time.
How do you create wow-ing and binge-able content material?
Wow-ing and scroll-stopping content material is content material that resonates, connects, and gives worth to your supreme and dream viewers.
Let’s break these totally different content material pillars down:
- Instructional content material (suggestions, how-tos, tutorial, saveable, authority constructing, useful)
- Resonating content material (relatability, memes, entertaining, sharable, story, connection constructing, aspiring, inspirational)
- Gross sales-centered content material (social proof, testimonials, success tales – your personal or purchasers)
You may apply these content material pillars to all content material platforms – podcast, youtube, Instagram, TikTok, LinkedIn – ya identify it.
Creating wow-ing and binge-able content material just isn’t about connecting and resonating with everyone, it’s about making sparks fly between you and your particular particular person.
You might be fixing an issue to your viewers – offering them with outcomes forward of time.
You need to just be sure you are creating together with your particular person in thoughts.
Your content material just isn’t for you, it’s for you particular person.
What’s going to face out to your particular person? What’s going to cease the scroll?
Your content material is the very best content material when it comes FROM you TO your particular person – delivered, communicated, and created in a method that deeply resonates.
Creating with objective
Earlier than you hit publish on any piece of content material you need to ask your self…
What’s the intention and objective of this piece of content material?
- Is it to teach?
- Encourage?
- Construct authority?
- Promote?
Ask your self a management query earlier than posting.
Will this be priceless for my particular person?
Don’t be afraid to provide it away without cost
Your audiences’ shopping for choice is ONLY based mostly on the free worth that you simply put on the market – your content material – so make it superb eh?
“What do I share in my content material vs paid programs and affords? “
Don’t even fear about this.
All the knowledge is already on the market.
Worth is in all places and accessible to all.
Anybody can discuss something on-line and discover something they’re in search of and taken with.
What’s going to set your content material aside is your individuality.
It’s not simply in regards to the data, it’s in regards to the particular person (you) who delivers it.
It’s about differentiating your self and your model – through your values, views, story, and character.
Be taught to find it irresistible and discover your method
We have to create content material, we have now established that – however that doesn’t imply that you must create in a method that fully drains your soul and your introvert batteries.
Take a while and experiment with totally different codecs, varieties of content material, and platforms to see what you really take pleasure in.
Give it a while, since you may be stunned.
The underside line is that it has be gratifying for you for it to resonate together with your viewers.
The vitality you’ll radiate in your facet of the content material will shine via to your viewers, so you must just be sure you are creating content material that you simply take pleasure in!
Would you comply with you?
A query price asking once in a while.
How one can keep away from the introvert hangover when creating content material on-line
- Setting boundaries
- Integrating content material creation as a behavior and part of your routine
- Batch create
- Plan forward and get organized
- Repurposing is queen
Tune into the episode the place I break every level down.