Making a Win-Win for Clients and Staff: Tiffani Bova weighs in on the ‘Expertise Mindset’


We hear it on a regular basis—buyer expertise is vital. However how will you guarantee your staff are comfortable, engaged, and dedicated to offering glorious customer support? In a current Forbes article, Salesforce Development Evangelist Tiffani Bova shares how there’s a “symbiotic relationship” between staff and clients. 

Tiffani means that organizations ought to deal with genuine management and significant work to assist enhance worker engagement. She additionally encourages organizations to remember that technological advances might help enhance however mustn’t take away from the worker or buyer expertise. Learn Tiffani’s current Forbes article to seek out out extra. 


Tiffani may ship these transformative insights in keynote format to your viewers!



The concept “comfortable staff result in comfortable clients” is widespread and well-rehearsed by management groups. What’s lacking is the playbook on put the EX=CX equation into motion. Right this moment’s decision-makers and C-Suite know the worker expertise (EX), issues, however current research present companies proceed to place the client expertise (CX) above all. A customer-first mentality creates an unconscious stress between staff and clients—setting firms again and stopping staff from considering ahead.

By rising focus and intentionality on EX, firms not solely enhance the business-to-everyone (B2E) expertise—particularly staff and clients— however in addition they notably and organically enhance income development. With financial uncertainty looming and the expertise disaster rising, now’s the time to align these two experiences, orchestrate an awesome workforce and unlock development the place the client and worker converge.

On this compelling keynote, Tiffani Bova, a celebrated Thinkers 50 influencer and the World Development Evangelist at Salesforce, pulls from her WSJ bestselling e-book Development IQ and her new e-book The Expertise Mindset (Could 2023) to current your viewers with real-world examples and sensible, actionable insights on:

  • The true and seemingly causal hyperlink between worker expertise and buyer expertise.
  • How worker expectations have modified.
  • How buyer expectations have shifted to a extra customized and digitally related engagement.
  • How firms can, will and are designing efficient EX- and CX-centered development methods.
  • What executives might want to think about when designing collaboration between all these concerned with staff, clients and know-how.


Hold an eye fixed out for Tiffani’s upcoming e-book,The Expertise Mindset: Altering the Means You Suppose About Development. Debuting June 2023, the e-book covers the significance of investing within the worker. 

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