No, Running a blog Is Not Dying Anytime Quickly 

I not too long ago noticed a clip of a well known creator who stated, “Running a blog is lifeless. Folks solely watch movies.”

This was coming from somebody who has offered hundreds of thousands of books and continues to be promoting lots of of hundreds of books a yr. To me, it sounded disconnected from actuality.

Folks nonetheless prefer to learn. Not everyone seems to be hooked on watching movies. Simply have a look at your self. You’re studying this weblog publish. 

If you happen to’re like me, you additionally nonetheless learn books

What do folks assume? We’re all sixteen-year-olds who’re glued to their telephones, watching ticktock movies? 

Give me a break. Blogs aren’t lifeless. 

In reality, running a blog has change into an more and more widespread type of content material creation and advertising and marketing over the previous few years as a result of platforms, AI, and different instruments make it simpler to achieve extra folks. 

However nonetheless, individuals who learn have all the time been within the minority. And I believe that’s what most individuals who assume that “video is the long run” don’t get. Certain, individuals are getting lazier and so they need you to feed them content material.

However give it some thought. Do you actually need to serve these varieties of folks?!

The whole purpose I began running a blog and writing books is that individuals who learn are my kind of individuals. I write as a result of I learn. And individuals who want studying are simply totally different. 

Nevertheless, that’s not the explanation running a blog isn’t lifeless and shall be round sooner or later. To clarify why…

Let’s speak concerning the historical past of running a blog

The start of running a blog may be traced to the digital period beginning as early because the early 90s. Lengthy earlier than “running a blog” was even an concept, communities had been already taking form with Usenet and on-line providers offering a platform for folks to get linked.

Jorn Barger was the innovator who first coined “weblog” in 1997, and Peter Merholz made waves by taking that time period additional when he shortened it to ‘weblog’, which turned extensively used. 

Taking issues even a step additional, Ev Williams created a whole way of life centered round running a blog together with his service, Blogger. He additionally popularized the phrases: “weblog” and “Blogger.”

So blogs have been round for 30 years. Right here’s why it’s possible they are going to be round for one more three many years.

The Lindy Impact

The Lindy Impact is an idea that states that the long run life expectancy of some non-perishable objects is immediately proportional to their present age. 

The time period Lindy originated from an article written by Albert Goldman in The New Republic in 1964 titled “Lindy’s Regulation”. The time period refers to a delicatessen in New York referred to as Lindy’s, which was a well-liked gathering spot for comedians. They met there day by day to debate their experiences and analyze the latest developments in present enterprise.

But it surely was Benoit Mandelbrot and Nassim Taleb who developed the concept into what it’s now. 

Mandelbrot and Taleb argue {that a} lifespan may be prolonged with every passing day because it has already survived previous its anticipated lifespan.

In Taleb’s 2012 e-book, Antifragile: Issues That Achieve from Dysfunction, he explains the idea as follows:

“If a e-book has been in print for forty years, I can anticipate it to be in print for one more forty years. However, and that’s the predominant distinction, if it survives one other decade, then it is going to be anticipated to be in print one other fifty years. 

This, merely, as a rule, tells you why issues which have been round for a very long time aren’t “getting older” like individuals, however “getting older” in reverse. Yearly that passes with out extinction doubles the extra life expectancy. That is an indicator of some robustness. The robustness of an merchandise is proportional to its life!”

If one thing survives essentially the most essential stage, you possibly can anticipate it’ll live on. That is additionally true for companies.

An organization that’s round for a yr will possible be round in one other yr, however not in 10 years. An organization that’s survived lengthy sufficient to be in enterprise for 10 years will possible nonetheless exist in 10 extra years.

Video will not be the holy grail

So running a blog is established and confirmed. It’s a sturdy system. And folks nonetheless like to learn.

“However video is best!” 

Says who? A bunch of consultants who love creating movies? In fact. 

Have you ever ever heard a conventional butcher saying that meat is unhealthy? Or are you aware a baker who says bread is unhealthy for you?

As soon as once more, that’s a bias. The bias of self-interest is the tendency for folks to prioritize their very own pursuits, beliefs, or agendas. 

This could result in selections and actions that aren’t in the most effective curiosity of everybody concerned, however relatively favor a person’s vested pursuits.

So when folks overly promote a specific concept, medium, technique, and so forth, all the time be skeptical.

That is additionally true for this text about running a blog. Make up your individual thoughts. The reality is; there’s no holy grail. Video will not be the reply to each single advertising and marketing problem. 

Certain, you need to attain a much bigger viewers, however that doesn’t imply you could create movies or die.

Running a blog adjustments, however the craft doesn’t

Look, running a blog can be altering yearly. It’s now not a matter of writing a couple of weblog posts and placing up adverts so you possibly can earn a dwelling.

As a blogger, you have to be dynamic. Perhaps which means you create movies, programs, podcasts, teaching packages, and so forth.

I’m all about constructing a enterprise round your weblog so you possibly can earn a dwelling. I’ve finished that with books and programs. I even train that in my course, digitalbusiness.faculty.

However do not forget that writing is a craft. The extra time you spend doing different issues the much less time you’re writing.

How do you change into a greater author? By writing. Everybody is aware of that. And but, so many individuals get lured by the promise of fame and cash from social media or YouTube.

Being a filmmaker and a blogger are two solely various things. Simply since you’re an excellent storyteller doesn’t make you an excellent filmmaker. 

No matter you do, decide one thing you’re. What are you? A author? An entertainer? Filmmaker? It’s as much as you to resolve.

Merely spend nearly all of your time doing the factor you really are.

Writers write.

I am Christian Nnakuzierem Alozie (Kris Kuzie Alozie). A native of Eziama Nneato in Umunneochi LGA, Abia State, Nigeria. I am an inspirational writer and a motivational speaker. And above all, a lover of charity.

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