What the heck is a “area of interest” nowadays? And do it is advisable area of interest? 😳

On in the present day’s SDAD podcast, I speak about a subject that’s spoken about lots as a content material creator.

Niching down. 

I talk about simply what the heck a distinct segment is, if a distinct segment continues to be wanted and whether or not or not it is best to proceed to area of interest down in your online business. 

Oooh, and in the present day is the primary time I’m recording from my cozy, vibey new studio, so I’m very excited!





niching down



Many content material creators or enterprise house owners really feel overwhelmed by the time period ‘area of interest’. 

While you’re first beginning out, you might be instructed to ‘area of interest down as arduous as you may’ to have probably the most success. After I first began my weblog, that is what I used to be instructed!

There’s nothing improper with having a distinct segment, however my perspective on niching down has modified. 

For instance, my enterprise over time has advanced. It’s nonetheless altering even now. 

And it’s necessary to permit for this transformation. To permit your self to evolve.

Don’t turn into too constrained in a single subject and pigeonhole your self.

Constructing a private model as a substitute of a distinct segment offers you the prospect to pivot. You don’t have to speak about the identical factor all the time.

You’re not placing your self in a field (and no person likes being put into containers, particularly introverts).




One thing I consider, in addition to different on-line enterprise coaches and leaders, is that your area of interest is definitely you. 

It’s you and your life.

You and your beliefs and core values. 

After all, you should have an umbrella subject like running a blog or content material creation. However talking about different issues means that you can construct an viewers by way of your private model. 

For instance, with my enterprise, I speak about issues like Pals the TV present. Cozy vibes. Introvert life. Mindset. Private improvement. Exhibiting up on-line. Espresso. Chocolate. So many issues!

And I do that as a result of they make me comfortable. And also you, as my viewers, get it.

You’re right here with me, resonating with this content material. 

Since I began my on-line enterprise, my content material has modified. From running a blog, to Youtubing after which podcasting. That is okay! You’re allowed to do that and not simply speak about one factor. 

Share what you need with the world.



My area of interest = my message 

My area of interest is my message and what I stand for.

Quiet individuals can do superb issues.

This core message is why I do what I do.

I wish to present the world that quiet individuals can chase their desires and run profitable companies. 

Ask your self; what’s your private model?

It’s what you stand for. Your values. Vibes. Distinctive power. Your character.

In a nutshell, it’s y-o-u! 

Cease worrying concerning the niching down half.

Create in your personal distinctive approach. That’s the way you’re going to face out.

Genuine is a buzzword within the on-line area, however being genuine is necessary. It’s the way you’re going to attach with people who find themselves ready for you. Sharing what you’re keen on and being your self. 

And that’s your area of interest.




You’ll be able to nonetheless monetize with out niching down.

Construct an viewers round your distinctive model and message. Evolve. Change course. Pivot.

Take an enormous step exterior the field and construct an viewers that resonates with you. 

Constructing a private model is all about constructing an on-line household.

Speak about something you need.

Your peeps will get it as a result of they’re your peeps. 

It’s not the matters you speak about that can outline your success, it’s you. All the things that makes you, you. 

Individuals wish to know you.

Even in case you’ve heard you might develop faster by niching down. Sure, you would possibly. However a private model will final a lifetime.




What’s your general message? Take into consideration your core message and what you stand for. 

What’s your story and who’re you as an individual? What makes you completely different?

The solutions to those questions will likely be how and why you stand out on-line. 

They may assist YOUR viewers to resonate and join with you.

And in case you’re battling content material, simply assume;

Who’re you creating for?

What does she want in the present day? 

That, in my view, is the way forward for the area of interest.

Individuals join with different human beings. 

They don’t join with JUST a subject. 

You don’t have to area of interest down, have enjoyable and be your self. 

And get your core message on the market! 😍




I am Christian Nnakuzierem Alozie (Kris Kuzie Alozie). A native of Eziama Nneato in Umunneochi LGA, Abia State, Nigeria. I am an inspirational writer and a motivational speaker. And above all, a lover of charity.

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