Welcome again to the She Desires All Day podcast, the place immediately we’ve the QUEEN of every little thing relating to operating your individual on-line enterprise, Elley Mae.
From her consistency, simplicity, and talent to work much less and earn extra, Elley is an internet enterprise coach who helps girls scale their enterprise to six figures by working 15 hours or much less per week.
Through the podcast, we each embraced the introvert way of life, hanging out in our PJs and chatting about all issues content material, enterprise and promoting.
In the event you’re somebody who finds promoting daunting and intimidating, you’re going to love this episode.
WHO IS ELLEY MAE?
I’m a coach and mentor for girls in enterprise who need to scale to 100k-150k working from dwelling.
I train girls tips on how to scale their enterprise in a manner that feels proper to them, by working much less and incomes extra doing what they do finest.
My journey began in 2018, after I started magnificence running a blog. Though I beloved it, and grew my Instagram to 18k followers (which I’ve a fraction of now and make far more cash!), I stored having a sense of ‘is that this it?’
As I used to be running a blog, I might have folks attain out to me and ask how I grew my visitors to my weblog and my Instagram followers.
So I transitioned into running a blog about running a blog, and educating others tips on how to develop their social media channels.
Then in 2018, I employed my first enterprise coach. She’s nonetheless a very good buddy of mine, and he or she was key to serving to me flip my weblog right into a enterprise.
Finally, I had sufficient shoppers to give up my day job and work full time as a social media and model photographer.
Nonetheless, I modified to develop into a enterprise coach in early 2019, and it was my first six determine yr. I’ve been incomes a number of six figures ever since. I employed my first staff members, and haven’t appeared again since.
TAKING THE LEAP WITH AN ONLINE BUSINESS
Once I give up my job and went full time, I did a whole lot of mindset work.
I bought to a degree the place I used to be working a day job and operating a enterprise, and I couldn’t tackle extra shoppers. There are solely so many hours in a day, and I knew I needed to take a leap of religion and go full time.
Finally, the timing felt proper, and I used to be working from dwelling on my enterprise within the August. By mid-September, I used to be absolutely booked out and had already doubled my common earnings.
It’s proof that if you happen to take a leap of religion, it’s going to repay! (Simply be sure to manage to pay for coming in to get by, first).
A WEEK IN THE LIFE OF ELLEY MAE
My weeks differ relying on what time of yr it’s, and what I’ve happening.
Throughout summer time and spring, I are likely to work 10-15 hours per week (or much less) and I spend a whole lot of time exterior gardening.
Through the winter when it’s colder, I don’t get pleasure from being exterior a lot!
Mondays are a day I take for myself. My weekend is at all times stuffed with actions with my husband, so I like having an introverted day to myself. It’s game-changing as a result of it provides me time to recharge and reset.
Tuesday is often my podcast day, whether or not it’s for my very own or an interview with another person, and a day of staff conferences and content material creation.
Wednesdays and Thursdays are often shopper name days. I’ll at all times schedule my conferences on today so I do know what’s happening every week. It’s additionally good to have these boundaries with your self to handle your individual time.
5 days per week I’m accessible to my 1:1 shoppers, however I hold this to set occasions, and I’ve by no means had a shopper complain that I wasn’t accessible or wasn’t working sufficient. It really works completely.
And Fridays? They’re additionally my day without work!
THE WORK LESS, EARN MORE MENTALITY
It’s all about mindset.
Purchasers often come to me and discuss how they wrestle to modify off.
Working from dwelling, there’s at all times one thing else that may very well be accomplished and really feel responsible about shutting the laptop computer down.
So we discuss boundaries.
Setting boundaries with your self as an entrepreneur is among the most vital issues you are able to do to work much less and earn extra.
Step one to dropping your workload to 10-20 hours per week is to decide to this.
If one foot is in and one is out, it’s not going to work.
Setting these boundaries was among the best issues for me and my enterprise. It helped my bodily well being (by taking breaks, having relaxation and extra sleep to recharge), and my psychological well being which in the end permits me to help my shoppers extra.
Arrange boundaries in your online business for your self.
You probably have notifications in your social media, flip them off.
I present my shoppers the proof that I don’t must work all day lengthy to have outcomes.
Set the hours that you just work.
For me, I at all times end work by 3pm. Maintain your self accountable in your selections and decide to them.
One tip I’ve is to maneuver your apps round in your telephone if you happen to subconsciously scroll.
For instance, transfer your app to the fifth web page of your own home display, so it’s important to consciously discover it earlier than you utilize it! It stops you from endlessly scrolling and figuring out of hours.
SELLING ON INSTAGRAM
I’ve at all times had the mindset that to earn cash in enterprise, that you must promote.
The limiting perception that others will discover me annoying or unfollow me are nonetheless there typically. However I remind myself how vital it’s to promote to run a enterprise.
Take into consideration Coca Cola. They’re probably the most well-known manufacturers on the earth, but they nonetheless carry out adverts and run billboards. They nonetheless promote.
I deal with my enterprise in the identical manner. It’s required. It’s not adverse!
If you end up promoting a service with a super shopper in thoughts, you’re doing them a disservice if you happen to don’t present up and supply it to them.
You’re not permitting them to beat their objectives and struggles.
My viewers is stuffed with folks which might be able to work with me and go for his or her objectives.
They’ve overcome their struggles and let go of the shit that’s holding them again. After all, I would like to indicate up!
I promote in a manner that’s proper for me and feels good for myself and my shopper.
The vitality I promote shouldn’t be determined vitality.
It’s from a spot of I need to help you and that is how I can try this.
I additionally promote lovely Instagram templates that provide help to to indicate up on tales and promote your product, which might all be edited on Canva.
THE QUEEN OF CONSISTENCY
Don’t over complicate your content material.
In the event you spend an excessive amount of time serious about it, it’s not going to return throughout in addition to conserving it easy and simply having fun with the method.
Take into consideration your supreme shopper and their needs.
What are they working in direction of?
What’s one factor on their thoughts that you just KNOW you possibly can train them?
Or are you able to inform a narrative or perception?
It’s that easy.
Spend 10-Quarter-hour on one publish. That’s it. Put it up. It doesn’t must be excellent. Don’t fear about typos or errors. You’ll be able to at all times make one other publish!
Simply publish it.
I often give you concepts for my content material on the day or use the notice part on my telephone to jot concepts down after I consider them.
Hold it easy, hold it constant!
Wow, thanks a lot Elley for immediately’s podcast interview, and what a juicy one it was!
Elley has her personal podcast ‘The Empowered CEO Present’ which has over 130 episodes all in regards to the sort of issues we spoke about immediately, and all issues on the work much less, earn extra vibe. Be sure to test it out!
Alternatively, yow will discover Elley at @elleymae on Instagram and see what superb masterminds and programs she’s operating in the mean time.